Always keep the best interest and wellbeing of the children as the highest priority.
In all situations (practice and games), the behavior of the coach shall model grace, dignity and composure.
Stress fair play and good sportsmanship. During a practice or game, you are responsible for the sportsmanship of your players. If one of your players is disrespectful, irresponsible or overly aggressive, take the player out of the game at least long enough for him/her to calm down.
During the game, you are also responsible for the conduct of the parents of your players. Encourage them to applaud and cheer for good plays by either team. Highlight that the games are for learning and fun and that scores are not kept.
Don't run up the score. Getting defeated by a large margin can really demoralize young soccer players, so please use your best judgment when teams are mismatched. There are ways to keep the game fun and competitive for both teams (e.g. move stronger players to defense or sidelines, team rule that no shots can be taken until there have been 5 consecutive passes).
Coaches shall model inclusive behavior, actively supporting cultural diversity while opposing all types of discrimination, including but not limited to, racism and sexism, at all levels of the game.